#hive

What is the mission of Hive?

I just had a great and wide-ranging conversation with @meno , @buttcoins , and @starkerz where we talked about my history with Steem, Hive, and Koinos. Ultimately I came away thinking that one of the ways I might be of service to the Hive community is in helping you all to craft your messaging. Having a great product is necessary, but not sufficient. People need to hear about your product, understand it, and get excited about it. As @meno pointed out, Hive is unique in that part of Hive's value proposition _is it's community--you--_and above all a mission has to be true. That means the mission has to come from you.

https://ecency.com/hive-170475/@buttcoins/hive-thrive-show-40-guest-andrarchy

So what do you think the mission of Hive is (or should be)?

Bear in mind what a mission is NOT. A mission is not a unique value proposition, which is what makes the product special. Nor is it a pitch which is what you say to specific groups (demographics) to get them especially excited about your product.

The mission is the shortest statement you can say to anyone to get them excited about your product. It needs to be true, compelling, and accessible to all. So, for example, "decentralized database" has no place in a mission because it is not compelling or accessible to all. Same for "censorship resistant."

Let me know in the comments!

Comments · 8

@dana-edwards(75)· 124d
How about a user owned digital community? That's a good mission in itself.
@borislavzlatanov(65)· 223d
The freedom to make a social space and economy that are truly our own, that work and look how we want.
@jacobtothe(77)· 223d
Own your content, and stop being used for corporate ad revenue.
@buttcoins(75)· 223d
Control/Own what you choose to share socially.
@seckorama(78)· 223d
My own freedom
@deepresearch(71)· 223d
Provide template for post-labor economy system Disrupt business model of digital economy Empower people in digital environment Create a templete for a network states Secure funcional Internet in the age of dead internet theory coming live

I mean, it should be given a lot of thought and conceptual framework. Hive needs high level narratives and not one, but many. And marketing should be niche-targeted, because Hive is not one thing, but instead of target some narratives with dwell in abstraction as you mentioned. In other words, as much Hive is unique in needs uniquely tailored marketing strategy. I would be happy to join discussion, I believe I might have some ideas behind this rather general thoughts.
@steevc(80)· 223d
Hive empowers the users
@vikisecrets(80)· 223d
Make social media great again :)