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German Brands and BEV Market Share in Germany

There is an ongoing question of whether German car brands are losing ground in the battery-electric vehicle (BEV) segment on their home market.

Share of German Brands in the BEV Fleet (as of 1 July)

Share of German BEV Brands in Germany.png

Date Share of German Brands
01.07.26 56.10%
01.07.25 55.60%
01.07.24 53.40%
01.07.23 52.50%
01.07.22 54.20%

Brands Included

The figures cover brands with a market share greater than 1%. Together they account for between 93.6% and 94.6% of the market:

  • Audi
  • BMW
  • Mercedes
  • Mini (British brand; owned by BMW since 1994)
  • Opel (German brand; owned by PSA Group since 2017)
  • Porsche
  • Škoda (Czech brand; acquired by Volkswagen in stages between 1990 and 2000)
  • Smart (Swiss-German brand; in partnership with Geely since 2019)
  • Volkswagen

Source: German Kraftfahrt-Bundesamt (KBA)
Vierteljährlicher Bestand – KBA

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