Carry Protocol and the offline data revolution
What is Carry Protocol?
Before going into specifics, I want to inform you that the whitelist process starts tommorow, the 14th of june. In case you want to invest in this project, you should be ready for it. You can find the whitelist information and requirements here. And don't worry, the contribution period will be on another date.
So what is Carry Protocol ? It is a blockchain based offline trading platform that connects merchants and consumers. A protocol that powers the next generation of apps for offline retail. The whole system is geared towards enabling consumers, merchants and advertisers alike.
At this point you are probably confused as I was, so stick with me a bit longer.
The problem that Carry Protocol solves :
Silo-ed data in brick and mortar stores means advertisers can't market to these customers or access consumer data effectively for better advertising. The solution to this problem, that Carry Protocol brings, is to incentivize people to share consumer data using an anonymous blockchain based address, as opposed to their name, via redeemable tokens or branded tokens. Rewards are for sharing consumer data or for reviewing advertisements.
Key futures
provide a platform for merchants to understand their customers and communicate with them
enable consumers to control their own transactions data and monetize the information
offer a new advertising channel that is effective and transparent
The Carry Protocol offers :
Crypto-enabled payment terminals for offline businesses. (10,000+ terminals in place tracking $2 Billion in real spending offline, thanks to Carry's key partner company, Spoqa)
Branded tokens for offline brands and shops-the "loyalty points" of the future
A wallet API for payments that enables consumers to manage their own privacy and optionally monetize their transaction data
A targeted advertising system based on the opt-in transaction data blockchain
There will be two kinds of tokens available :
CRE - It is pronounced "carry" and it is the main token in the Carry Protocol. It can be used in many ways, one of the primary ones being that consumers can use it as a currency to pay merchants for goods and services within the Carry ecosystem.
BT - Branded Tokens for merchants to use as consumer incentives
The Carry Protocol is operated by the co-founders of Spoqa.
Spoqa is around since 2011 and has the experience of growing a business from zero to 15 million customers, with rewards enabled for $2 Billion in transactions annually. They have an existing working system.
The most important thing about Spoqa is that they already have customer-facing tablets installed in 10,000 stores across Korea. The Carry service will be launched on these tablets with an easy update that the merchants can easily implement.
Spoqa partners :
The Carry team
Interview from [Coin Crunch](https://www.youtube.com/channel/UCXyrBCWaRJzHfOtnWaR47Qw) with Carry's Protocol co-CEO **Grant Sohn**:
If you don't follow this guys, I suggest you check them out, they are doing great projects reviews. Link to youtube channel : Coin Crunch
Function of the Tokens
Merchants must stake CRE to order carry out transactions
They can also use a pay as you go model with higher cost
Token metrics and token economics
Why the project can do well in the long term
Very experienced team
Solid investor backing and possible future partnership with ICON
Good plan on how to reward other network participants and to incentivize them
Korea is a crypto and POS friendly country
It won't have problems with distribution, which is one of the biggest obstacles for startups
For more details on this project you can visit this links
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