The entertainment industry is growing fast and it has become so vast that it's now a crucial part of our lives. It captures the attention and interest of their audience and gives them pleasure and delight. It has existed over the centuries in different cultures and times and it's usually commonly found in the form of storytelling, movies, series, gaming, novels, music, drama and many more. The most important part of this entertainment is its target audience and its very beneficial for the active growth of the entertainment industry. These audience could either have a passive role such as watching a movie, drama or a TV show; or the audience role could be active such as mobile and video games.

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The content producers produce content and deliver it using suitable media to its consumers and it's the audience that is the backbone of entertainment and they are the final consumers. This days, there have been this trend of passive customers showing a degree of active consumption as they engage their favorite contents or artists by investing their time and money by crowdfunding in the ones they find interesting and even taking the step further to advertise, promote and support them with the use of social media. So they evolve into what we call the Fanvestors. In the past, users are tied down to watch what TV channels offer but with the coming of the internet and various streaming services, it triggered more activity in this consumers and gave them the chance to select their favorite contents to watch, thereby furthering more engagement in this new type of entertainment.

However, there is a set of activities that the entertainment providers utilize to deliver their content and this is called the Value Chain. Its comprised of three major steps; Content Design and Production, Content Distribution, and the Content Consumption. Each step is very crucial as it entails the securing funds, distribution as well as retaining its users. But currently these content businesses face challenges getting funds, get exorbitantly charged when distributing their content and find it hard to retain their users. As such, there was this big gap between the content producers and their consumers, especially the Fanvestors and the dire need for an arena where the consumers, influencers and content producers needed to be actively connected, and this is where the platform called BLUE BAIKAL comes into play.

Introducing BLUE BAIKAL

 The BLUE BAIKAL is a blockchain based platform that connects content producers, influencers, and the content consumers within a single space thereby enabling the chance for the maximal growth and profit in the entertainment business and also help reduce incidences of fraud as well as fair distribution of profits. It tackles all the three aspects of the Entertainment Value Chain as it maximizes content consumers engagement as well as a fair reward system that pays investors, customers and the producers based on their contributions. The active customers, influencers, and the investors of the entertainment market on this platform are called Baikaleans.  The Blue Baikal service has three major components and they are the Social Media Service, the Digital Content Store and the Crowdfunding Service. The social media service would be developed in STEEM while the digital content store and the crowdfunding service would be developed in Hyperledger and will be operated in a hybrid manner. In the future, they will be switched to the BLUE BAIKAL independent and unique Hyperledger platform. The backbone of the Blue Baikal service is the Blue Baikal Tokens (BBK Tokens).

The BLUE BAIKAL TOKENS (BBK Tokens) and the Blockchain Technology

With the use of the blockchain technology, the blue baikal platform has its own unique and native token that can be used in all the three services within it. This token has a ticker of BBK and it's an ERC20 token based on the ethereum blockchain. It has a total supply of about 2 billion BBK tokens and about 50% of it will be sold.

FIG 1: BBK Token Distribution Plan

The BBK tokens can be used as follows;

Social Media Service

• Rewarding content creators
• Rewarding content reviews and referrals
• Rewarding users directly by the content producers by marketing

Digital Content Store

• Used to buy or sell entertainment content

Crowdfunding Service

• Allow for the consumers or Fanvestors to directly fund their favorite content producer projects.

With the use of the BBK tokens, it ensures that rewards can be fairly distributed to the consumers for actively engaging with entertainment via the social service and also gives them the chance to invest on their favorite content or artist by crowdfunding. It also ensures for the fair content distribution and investment and allows for content producers to track their progress and results thereby enabling a smooth platform operation.

Why Blockchain Technology was used for the Blue Baikal

The blockchain technology was implemented in the Blue Baikal service for it offers various features due to its decentralized nature and as such it offers:

• An organized reward system for content utilization
• A very transparent system for content investment, distribution and operations, thereby reducing incidences of fraud.
• Fair distribution of profits accordingly
• It promotes the maximal growth of the platform by inducing direct participation of the consumers.

FInal Thoughts; Will the Blue Baikal ever be enough?

With the rising levels of entertainment content consumption and the advent of the internet and social media that allows for users to be able to be able to select what content they want and actively engage with them. Blue Baikal service was designed in such a way that all the aspects of the entertainment value chain was tackled so as to promote the entertainment industry. With such, its coming will be an amazing breakthrough.

Thus the Saying;

"A Baikalean will make Huge impact on the Entertainment market"