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#marketing

NEED HELP WITH MARKETING PROPOSAL FOR HIVE!

sgt-dan@sgt-dan (66)243d

hive_meme.png

There have been and still are many ideas proposed by HIVE members regarding the marketing of our blockchain. Today I decided to use Chat-GPT to see what could be a good direction. This post is the results of my prompts. I believe it is a very good proposal and budget friendly.

I would like some help implementing the proposal though. I am not a dummy and am very familiar with this blockchain and its protocol. There are many gaps in my knowledge though. I would greatly appreciate any input and also folks who would like to help in this proposed marketing initiative.

Hopefully I will not get in trouble tagging the following influential folk. I just do it because I respect their expertise in these matters and would value their input. @theycallmedan, @taskmaster4450, @guiltyparties, @thekittygirl, @shadowspub, @acidyo, @aggroed, @gandalf. Of course I appreciate anyone's input as long as it is productive. My dad used to say: "Don't complain about what is wrong. Provide a proposed solution."

So here is what Chat-GPT and I came up with.

90-Day Hive Developer & Investor Growth Initiative (Budget-Constrained)

Beneficiary

To be specified (individual or multi-sig account responsible for execution) The beneficiary will be responsible for coordinating contributors, publishing updates, and maintaining transparency.

Proposal Duration

90 days

Daily HBD Requested

27.78 HBD / day Total requested ≈ 2,500 HBD over 90 days (Unused funds will be disclosed and returned or rolled forward per DAO norms.)

Total Requested ≈ 2,500 HBD

Summary

This proposal funds a 90-day, low-budget growth initiative for the Hive blockchain focused on: • Improving developer onboarding • Driving real application deployment • Increasing investor credibility through metrics and reporting The initiative avoids paid advertising and instead leverages: • Open-source tooling • Community coordination • HP delegation • Transparent reporting The goal is measurable execution, not marketing hype.

Problem Statement

Hive has: • Proven infrastructure • Real users • Production applications However, Hive continues to suffer from: • Fragmented developer onboarding • Inconsistent external messaging • Lack of consolidated, investor-grade reporting

As a result, Hive is often overlooked by developers and investors, despite its strengths. This proposal addresses those gaps efficiently and transparently.

Objectives

Developer-Focused Objectives • Reduce onboarding time to <30 minutes • Deliver 3 reusable app templates • Ship 5–10 new functional Hive-based apps Investor-Focused Objectives • Publish a Hive Network Report • Maintain a public metrics dashboard • Generate qualified, non-hype investor interest

Scope of Work

Phase 1 — Foundation (Days 1–30) • Lock unified developer & investor narratives • Improve Hive on-boarding documentation • Publish starter repositories • Create a public metrics dashboard Phase 2 — Proof & Outreach (Days 31–60) • Run a “Ship on Hive” developer sprint • Support builders with mentoring and visibility • Publish app demos and testimonials • Begin quiet investor outreach using metrics and demos Phase 3 — Amplification (Days 61–90) • Launch regional ambassadors (3 regions) • Shift messaging to an apps-first approach • Publish the Hive Network Report • Conduct a public review and retrospective

Budget Breakdown

Category Amounts (HBD) Developer micro-grants=1,000 Design & report polish=500 Regional ambassadors=500 Tools & hosting=250 Contingency=250 Total=2,500

Cost-minimization measures

  • Use HP delegation instead of cash where possible
  • Volunteer contributors prioritized
  • No paid advertising

Deliverables

By Day 90, the following will be delivered publicly: • ✅ Hive developer quickstart documentation • ✅ 3 open-source Hive app templates • ✅ Public metrics dashboard • ✅ Completed developer sprint with shipped apps • ✅ App case studies and demos • ✅ Hive Network Report (PDF) • ✅ Final transparency and performance report

Reporting & Accountability

  • Weekly public progress updates posted on Hive
  • Public budget tracking
  • Metrics and repositories kept open-source
  • Final retrospective including:
    • Successes
    • Failures
    • Recommendations
    • Failure to report may result in proposal termination per Hive DAO expectations.

Risk & Mitigation

Risk: Low participation Mitigation: Developer sprint + visible incentives

Risk: Limited investor engagement Mitigation: Focus on metrics and shipped apps, not speculation

Risk: Budget inefficiency Mitigation: Small tranches, public accounting, delegation-first approach

Conclusion

Hive does not need aggressive marketing or speculative narratives. It needs coordination, proof, and consistency.

This proposal delivers: • Clear scope • Small budget • Fixed timeline • Measurable outcomes

If successful, the DAO may choose to renew or scale the initiative.

Voting Options • ✅ Approve • ❌ Reject • 🔄 Request revisions

Appendix A — Weekly Task Timeline (90 Days)

Week 1 — Messaging & Coordination

  • Finalize developer narrative
  • Finalize investor narrative
  • Assign task owners
  • Publish execution plan

Week 2 — Developer Onboarding

  • Improve quickstart docs
  • Validate onboarding with new devs
  • Document Hive Keychain flow

Week 3 — App Templates

  • Publish social app template
  • Publish game backend template
  • Publish DAO/voting template

Week 4 — Metrics Infrastructure

  • Define Key Performance Indicators (KPIs)
  • Build public metrics dashboard
  • Draft Network Report outline

Week 5 — Developer Sprint Launch

  • Announce “Ship on Hive”
  • Open support channels
  • Begin builder onboarding

Week 6 — Sprint Support

  • Daily builder support
  • Public progress updates
  • Identify standout projects

Week 7 — Sprint Wrap-Up

  • Demo day
  • Distribute micro-grants
  • Publish sprint recap

Week 8 — Investor Narrative

  • Publish investor-focused posts
  • Prepare briefing deck
  • Begin quiet outreach

Week 9 — Regional Ambassadors

Select 3 regions Onboard ambassadors Translate key docs

Week 10 — Apps-First Promotion

  • Publish app case studies
  • Launch “Built on Hive” badge
  • App-led landing page

Week 11 — Network Report Finalization

  • Finalize metrics
  • Design & polish report
  • Prepare release content

Week 12 — Public Release & Review

Publish Hive Network Report AMA or community review Final transparency report Recommendations for next phase

I encourage anyone interested in this proposed project to share your thoughts in the comments. I can also be reached by direct message on DISCORD: .sgtdan is my username. I also have a Discord server: https://discord.gg/j6v9bJrfdS

Thank you for your interest, and I look forward to hearing from ya'll. Have a great holiday season.

Comments · 4

  • @jza(68)· 238d

    I think people need to be mindful we are running a huge deficit with the DHF fund. At today's price we should be offering 1/10th or 1/5rh to the money we are spending.

    On top of that, there is no actual goal or way to suspend the payment after the proposal have been passed. And I don't really see any guarantee of having a return of investment by adding new accounts or buying more Hive.

    I would love to have proposals that build on making other proposals more honest, and having a way to recoup the money if it's not working as promised.

  • @ecoinstant(78)· 238d

    I think there are some good ideas in this document, and the ask amount is very very small.

    Who will operate all of this is unclear, but its in the spirit of solutions that I also believe in, so would love to share our project builder page of open source links to useful HIVE scripts and repositories. https://tools.crypto-dreamr.com/project_builder

  • @stresskiller(73)· 238d

    Hi i'm not sure if i contacted you before about this but, you might want to check your witness votes , i saw your name voting for a witness that is no longer active . If i did contact you before about this then i'm sorry for bothering you again.

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