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Value Plan Quantitative Review and Q2 2026 Proposal

Discussion

We're facing an unpredictable global economy and market. We know for a fact that events and activities must be planned out at least 6 months in advance, usually 12. However, at this time, no one knows what's coming. While we can't control the world, we can control Hive. For this reason, we're looking at a 5 year general strategy rather than fleshing out a single year one and to achieve this, we're endeavoring to line it up with Hive development as much as possible.

Market forecasts present a very peculiar challenge as we are currently in what's commonly referred to as a "crypto winter". It is a good time to get into cryptocurrency investments but, with prices being rock-bottom, new investors lack the confidence to do so.

At the same time, the crypto winter is not without its benefits. Competitors naturally thin out during hard times as many require strong return in order to pay staff, service operators and investors. Hive naturally has a smaller digital footprint and is more cost-effective by the virtue of being fully-decentralized. If we optimize efforts, our spending and use our resources wisely, we can persevere. That means moving steadily ahead at a constant pace but treading carefully.

What does this mean for marketing and promotions that fall under Value Plan?

Marketing and technical development are not that different. Both require optimization. We are optimizing our activities to keep a tighter control on deliverables (KPIs) and target instead of casting a wide net.

  • Conference sponsorships (pivot) Free opportunities
  • Niche promotions (pivot) Brand recognition/digital marketing
  • Holistic brand awareness activities (pivot) Partnered brand awareness activities
  • Social impact projects (pivot) Documentation & publication

The projections for 2026 can be seen on the first page of the Quantitative Review sheet.

image.png

The path forward revolves around improvement and professionalism. Doing nothing and spending nothing will not benefit us. Overspending will also not benefit us. There is no altcoin or crypto-based project that can buy itself out of the current economy.

Our focal points for 2026 remain unchanged and fall under the domain of Optimization:

  1. Process improvements (documentation, professional collaboration)
  2. Quality improvements (dashboards, SMART/Northstar)
  3. Efficiency improvements (CRM use, timekeeping)

We look forward to working with a reduced budget this coming year.

Notes

  • We are not implementing the Timing Pilot mentioned in the previous report as all it would do is misalign the marketing roadmap from the development one and unnecessarily complicate matters.
  • We are setting up multisig in the near future as a security mechanism and to improve transparency. This means that multiple Value Plan project managers will have to release funding from the wallet.
  • The reduction in the projected annual budget is largely due to the significant reduction in sponsored conferences and hosted events as well as in the natural wrap-up and status change of multiple projects.
  • We will keep using Plug-In Proposals and Bridge Proposals to account for any unexpected opportunities and funding needs.
  • Physical promotions within Venezuela are largely on pause for the foreseeable future due to the political situation-related safety concerns. A separate update will be released when they are unpaused with relevant metrics and event details.

Quantitative Review

First, we would like to thank @Blanchy for taking the time to help with this.

Raw data reports:

Please note that part of the Quantitative Review sheet is the pivot from old and new verticals. There is some ongoing work on these verticals at this time and they may further change. For this reason, please keep the sheet bookmarked and check back to see the progress.

Overview [R]

Your Value Plan keyholders as always are @theycallmedan, @smooth, @guiltyparties, @crimsonclad and @blocktrades. Project management is carried out by @crimsonclad, @lordbutterfly and @guiltyparties.

The project scope includes promotional, marketing, impact and task-based activities that support Hive and its ecosystem as a whole. Activities may be major or minor. Project costs such as logistics and merchandise fit within the scope.

We take project management and quality control very seriously. All line items are continuously scrutinized and we employ a cyclical feedback model of communication.

[R]=Repost section for your information.

2026 Q2

Please note that this proposal has been delayed due to situations outside of our control (event changes, global instability and market volatility). We debunk the idea that any delay is caused by any individuals. Value Plan does not allow lobbying. Q1 has not seen any notable events and most expenses incurred during it have been covered from the 2025 Q4 remains.

Hive Tech Events

Location: Global Date: Q2+ Status: Ongoing

Characteristics & Requirements:

  • Tech events are smaller Hive-organized events that are conducted in professional environments with the goal to physically showcasing Hive and its capabilities to a local audience.
  • 30-300 guests who are vetted as appropriate for the locale.
  • Defined by Hive brand asset placement across all materials in a high-quality manner.
  • Located in new, modern facilities suitable of positively contributing to Hive's image.
  • May be for-profit with all profits earned going back into the DHF.
  • Must use accounting sheets with explicit line-items defined.
  • Example: Boundl3ss (2025)

Additional Information:

KPIs (SMART) centered on: Event Creation

Goal Deliverable
Specific Host Hive-focused professional events for the local crypto investors, builders and integrators
Measurable Attendance by a predetermined number of vetted/invited individuals (subject to venue capacity); Attendance by 90%+ non-Hive members
Achievable Leverage special interest groups and crypto event services where necessary to facilitate and ensure a curated invite list; Apply lessons learned from previous successful Hive events such as Boundl3ss as templates; Streamline planning through collaboration with project managers
Realistic Attendance targets set during the planning phase; Event to be confirmed only after targets are set and prospective budgets are known
Timely Campaign results to be tracked live; Event to take place within a 3-6 month planning period for a small event and 6-12 month planning period for a large event

KPIs (SMART) centered on: Partnership and Investment

Goal Deliverable
Specific
Measurable At least one functional partnership or integration per event; 50%+ of non-Hive attendees to create Hive wallets; 25%+ of created Hive wallets to be funded through the owner's purchases of HIVE or HBD (powered up where applicable)
Achievable Apply the new CRM to track connections for follow-up to ensure no connections are lost; All connections are to be promptly recorded and entered into the system
Realistic ..
Timely ..

Note: Use the locations we already paid for or have scheduled in. You may use them by adding onto them.

If you are interested in heading such an event in your area, please contact us. Please remember that all Hive Tech Events are volunteer engagements.

Paid Ads Split Between Hive DApps & VP

Location: Digital Date: Q2-Q4 Status: Initiating

VP aims to introduce a shared-cost advertising model in order to encourage Hive dapps to undertake digital promotional initiatives.

  • 50/50 split between VP and participating Hive DApps.

Example:

  • Total budget: $1,000 → $500 from Value Plan, $500 from the partner dApp (not from the DHF).

Definition of Dapp:

  • A Hive-based application, game, service or tool with a unique frontend/website/mobile store page.

Requirements for DApps:

  • Address existing engagement and/or onboarding obstacles directly.
  • Ensure that the dapp is ready, functional, secure, and without bugs.
  • Produce a comprehensive campaign outline with graphics, wording, and other elements pre-defined.
  • Ensure that the Hive logo, link and name are represented in the ads. No other blockchains should be advertised in the same campaign.
  • Specify onboarding funnel and user journey.
  • Specify KPIs (use template below).

Unsuitable Dapps:

  • Dapps that are incomplete or have just been created as MVPs as part of Hive hackathons.
  • Dapps that have a DHF proposal out with "marketing" specified as part of their proposal budget.
  • Dapps that run primarily on another blockchain and are lightly integrated with Hive.

Note:

  • Dapp integration/partnership agreements do not qualify for the split.
  • This is an initiative for digital marketing only.
  • The cost of creating the ad is not included and is the responsibility of the dapp.
  • Ads have to be tasteful, non-political, and positively represent Hive.
  • Where the ads sell a product, profits are to be deposited back into the DHF (if the dapp is a DHF recepient) or detailed accounting is to be submitted (if the dapp receives no other funding) for their use.
  • Hive social media platforms (X 'hiveblocks', etc.) may be leveraged as needed.

KPI Template:

**KPIs (SMART) centered on:**
|Goal|Deliverable|
| --- | --- |
|Specific| .. |
|Measurable| .. | 
|Achievable| .. |
|Realistic| .. |
|Timely| .. |

Q2+ Schedule

University event

Location: Croatia Date: TBC, Q2-Q3 Status: Executing

Hive will be represented by Mirna (rally team) at a university conference.

This is an opportunity organized by Mirna that she explicitly designed to be a cost-free event for Hive.

(No KPIs at this time due to the novelty of the event.)

CMC + Social KOLs Collaboration

Location: Digital Date: Q2+ Status: Initiating

Utilize CoinMarketCap socials and CMC KOLs to amplify Hive’s exposure focusing purely on Hive token sale and ecosystem attention. Please note that the scheduling of this activity significantly depends on the schedule of CMC updates and their application, some of which is out of our hands.

• Underexplored promotional venue for Hive. • By far the most visited landing page for the Hive ecosystem. • KOL costs on CMC are significantly lower than other platforms. • Audience quality is exceptionally high, users inherently crypto-native, investment-minded, and looking for opportunities.

Prospective Budget: 20,000 HBD total.

KPIs for this will be tailored to the individual initiatives and cannot be projected at this time.

Exchange/Partner Collaboration

Location: Digital (EN and ES) Date: Q2+ Status: Continuing

Process:

  • Conduct a series of joint marketing events, AMAs, Spaces, and general digital promotional activities
  • Present Hive in a professional and uniform manner while promoting distinct listings
  • Ensure that proper resources are available ahead of time so that activities can be scheduled without undue delays

Digital Marketing

Location: Digital (EN and ES) Date: Q2+ Status: Continuing

Process:

  • Develop and launch a comprehensive marketing strategy with quality brand assets and a united vision
  • Present and represent Hive in a professional and uniform manner throughout any campaigns
  • Focus on supporting the Hive community and ecosystem through a balanced representation
  • Focus on timely and relevant messaging around AI themes and Hive being excellent to develop on

Wrestlefest (Name TBC)

Location: Williston, ND, USA Date: TBC Status: Executing

This event is currently awaiting venue confirmation. It will have a separate post once the date of the event(s) is known. The date had to shift due to circumstances beyond our control. We are currently attempting to craft multiple events for maximum impact out of a single event. The fact that the event is in a smaller town allows us more flexibility than when it comes to events in major cities.

The Wrestlefest is a Plug-In Proposal project that has already passed last year. There is NO additional ask in this proposal. It is mentioned as it is on the schedule. This event sells tickets.

BuzzParty (Hive Open Days), Spain

Location: Alicante, Spain Date: April 30 - May 3, 2026 Status: Executing

BuzzParty is a multi-day social event that takes place in different cities every year (Graz in 2025, Hamburg in 2024) as a cross between a social event and a conference. Community members will be joined by non-Hivers for a schedule of learning, connection and collaboration.

KPIs (SMART) centered on: Attendees

Goal Deliverable
Specific Attract 50 attendees from Hive and outside (50/50)
Measurable Track 25 Hive attendees + 25 non-Hive attendees; Create 15+ new Hive accounts; Encourage at least one post per user about the event
Achievable Leverage existing Hive community, proven marketing experiences from Hamburg and Graz events, web3 community connections of Hive España
Realistic Build on successful previous editions and utilize buzzparty expertise and community connections, work within available budget and 3-month preparation timeline
Timely Marketing campaign: January-April 2026
Technical setup: April 29, 2026
On-site setup: Morning of April 30, 2026
Event execution: Afternoon of April 30 - May 3, 2026
Post-event analysis: End of July 2026
Continuous support of onboarded users

KPIs (SMART) centered on: Content & Media Coverage

Goal Deliverable
Specific Produce event documentation through blog posts, livestreams, and video highlights to maximize reach and create lasting resources
Measurable Publish additional 4 blog posts about event details; Stream 6+ main sessions with <5min downtime; Create 3 highlight videos; Create 6+ shorts
Achievable Utilize established multi-camera streaming/recording setup, editing expertise, 3speak platform integration, live translations/post-editing captions, existing Hive audience base and web2 social media channels, collect media from attendees in one cloud folder
Realistic Build on proven video production workflows from previous projects, allocate 2-3 hours weekly for content, leverage buzzparty team's content creation experience
Timely Blog posts: 1-2 per month January-April 2026
Livestream tech testing: April 1-14, 2026
Live streaming: May 1, 2026
Final event recap: June 1, 2026
Highlight videos: End of June 2026

KPIs (SMART) centered on: Community Impact & Onboarding

Goal Deliverable
Specific Successfully onboard new users to Hive ecosystem and encourage meaningful connections beyond the event
Measurable Create 15+ new Hive accounts during event; Achieve 80% of new users publishing their first post within 7 days; Generate 50+ event-related posts from attendees; Facilitate 2+ documented project collaborations; Maintain 60% new user activity rate at 30 days post-event
Achievable Provide on-site onboarding support and beginner workshops, mentorship pairing with community builders, and follow-up communication channels
Realistic Leverage experience from community building and Hive attendees, allocate team members for onboarding support, gather/create simple step-by-step guides, offer continuous support infrastructure
Timely Onboarding materials ready: April 20, 2026
On-site workshops: April 30-May 1, 2026
First post encouragement: During event + May 4-10, 2026
Week 1 check-in: May 10, 2026
Month 1 check-in: June 3, 2026
Ongoing support: Continuous through June 2026

KPIs (SMART) centered on: Marketing & Outreach

Goal Deliverable
Specific Execute multi-channel marketing campaign to reach both Hive community and external web3/tech audiences in Spain and Europe
Measurable Generate 3+ meetup website entries and 3+ local event website entries; Place 1000 flyers and 5 posters in and around Alicante; Secure 1-2 project collaborations, each creating 1+ promotional post to their community; Achieve 25+ registrations through event websites
Achievable Leverage Hive España's local connections, buzzparty's marketing experience, and established relationships with web3 communities
Realistic Build on proven promotional strategies from Hamburg and Graz events, allocate consistent effort across 3-month campaign period, utilize existing content creation capabilities
Timely Website launch: October 26, 2025
Campaign kickoff: February 1, 2026
Meetup/event website listings: February-March 2026
Flyer/poster distribution: March-April 2026
Final speaker/session announcements: March 2026
Event updates: April 30-May 3, 2026
Thank you/recap posts: May 4-10, 2026

Prospective Budget: 12,000 HBD total (9,000 HBD outstanding.)

Young Art Fair, Poland

Location: Poland, multiple locations Date: 2026 Status: Ongoing

The artistic event plans for 15 events across major cities in Poland. Hive is a returning partner and the YAF team is already familiar with it. The initiative is aimed at introducing Hive to artists and art lovers and growing the Hive artistic end-user community.

Key points for 2026:

Hive will keep logo and roll-up placement at fairs, but in a maintenance / passive mode:

  • No active initiatives or heavy involvement required.
  • Occasional small visits are possible, but no responsibilities beyond the agreed package.
  • Additional promotional options possible.

Proposed Yearly Plan & Budget (With Brackets)

Item Frequency Price per Event Total Value (Estimate)
Logo on Posters + Roll-Up All 15 fairs $150 $2,250
Community Competitions 4 major events $250 $1,000
Messages to Exhibitors 4 events $150 $600
Additional Promo Activities Annual N/A $1,000

Prospective Budget: 5,100 HBD estimate + expenses.

Hive will act as a Passive / Community Partner in 2026, keeping presence and visibility with optional add-ons, for a total budget of ~$5,100 plus expenses. This allows us to stay involved without over-committing, while retaining access for future opportunities.

KPIs (SMART) centered on: Passive Events

Goal Deliverable
Specific Maintain the partnership without overextending resources; Build on foundations from 2025 for long-term visibility and potential; Set a standard for community-based support, rather than full commercial sponsorship
Measurable Participate in 15 scheduled YAF events
Achievable Leverage passive participation through attractive branding to draw in attendees; Leverage active participation where necessary; Craft engaging community competitions for participants
Realistic Keep energy and time manageable while ensuring HIVE remains associated with the art community
Timely Follow YAF pre-scheduled events

India Holistic Strategy

This is a Strategy and NOT specific events. The events feed into the above Hive Tech Events section.

Location: India, multiple locations Date: 2026 Status: Initiating

Stream 1

Onboard writers to Hive. Have them use our chain to copyright their creation and share their content through various Hive frontends.

Target: Professional writers who have been recognized on a national level through having participated in a nation-wide event. They are established and upcoming writers looking to copyright their creation.

Process: Hold Online and Offline meet-ups where we teach them ins and outs of posting on Hive. Instead of telling them that they can earn by publishing their content on Hive, we will be telling them that they can create their own identity on blockchain and use it as a way to copyright their creation.

KPI methodology:

  • Track number of registrations on Luma
  • Track accounts created using creation codes of @guiltyparties
  • Track account activity in the span of 1 month, 3 months and 6 months.

Stream 2

Host hackathons to bring new projects on Hive (ie. using Magi, using HAF, using AI, etc) or have existing projects integrate themselves to our chain.

Target: Young web3 developers, developers who have already built a dApp on other chains.

Process:

  • Hold Online and Offline hackathons
  • Partner with different educational institutions to host hackathons

KPI methodology:

  • Track number of registrations on Luma
  • Track accounts created using creation codes of @guiltyparties
  • Track the number of projects submitted and their quality
  • Track projects's development in a span of 1 month, 3 months and 6 months.

Stream 3

Make Hive chain the first blockchain for undergrads who are starting to explore web3.

Target: 1st and 2nd year college students

Process:

  • Hold Online and Offline web3 classes
  • Follow a standard curriculum and issue certificates on completion of Hive course.

KPI methodology:

  • Track number of registrations on Luma
  • Track accounts created using creation codes of @guiltyparties
  • Track live class attendance

Stream 4

Network with BDs, KOLs and Investors and have them talk about Hive without having to pay them anything.

Target: Web3 investors, BDs and KOLs active in crypto space

Process:

  • Attend 2 major web3 conferences in India
  • Approach the target and talk to them individually about Hive
  • Invite them to Hive events

KPI methodology:

  • Guide them on how to buy HIVE/HBD and track their account activity

Reserves, Prepayments and Funds Due

There are amounts due in relation to 2026 Q1 activities and any maintenance of Hive assets and similar. These are small amounts (some of which have been paid out of pocket so far), some that have been bridged, and some where the vendor allowed us extra time. There are also pre-payments that will become due for Q3 and Q4 events (such as HF should it be planned within the time period). These are likewise relatively contained. Pre-payments mean we avoid larger bills later on for static annual events such as Hive Fest.

Proposal

This Value Plan budget for Q2 (partial Q3) is asking for a total of 80,000 HBD in two installments.

The first installment is 40,000 HBD which is to take 4 days to fill.

The second installment will be put up in May and complete the budget. The budget may change, although not significantly due to the lack of major conferences. The second installment is largely for HF down-payments.

The reason for the installments is to have enough of a gap in funding to allow any other proposals to come in without having to wait for the completion of the Value Plan budget. It is recognized that stakeholders will have to revisit the proposal system twice.

https://peakd.com/proposals/372

https://ecency.com/proposals/372

Thank you,

~ The Value Plan Team

Comments · 20

  • @zummari(38)· 141d

    The pivot to digital marketing and brand recognition feels like a smart shift, less flashy events, more targeted reach.

  • @anti-democracy(25)· 141d

    This is a democratic test: The consensus is obviously a no. If this passes, it truly proves how deep into trouble governance is.

  • @cryptoreforma(72)· 144d

    The KPIs show an improvement in the presentation of your proposals. The vast majority of activities presented here are mere intentions; they require objectivity. The KPIs lose their meaning and validity when this is the case.

    The proposals submitted to the DHF still fail to clarify the detailed expenses that justify the requested amounts. Okay, I get it now—that’s how it works. Fine. I don’t want to change HIVE, but I can change my stance toward HIVE: I will not vote for any more proposals submitted to the DHF, no matter where they come from, that do not present the expenses justifying the money they are asking for.

    separador hive.png I showed this image to my AI agent (the affectionate T-MAX) and asked him this question: In the HIVE blockchain ecosystem, what is the risk of the value distributed by DHF over the past six years approaching the current market cap?

    DHF vs Mcap.png The answer When the total value distributed by the Decentralized Hive Fund (DHF) over a long period (like 6 years) approaches the network's current Market Cap, it signals a "Capital Efficiency Crisis."

    Based on the data from your image and the current 2026 market dynamics, here are the specific risks of that convergence:

    1. The "Ghost Chain" Indicator If the network has spent a significant portion of its total value on development and marketing without a proportional increase in Market Cap, it suggests that the Return on Investment (ROI) for the ecosystem is negative or stagnant.

    •	The Risk: Investors perceive the blockchain as a "money pit" where funds are distributed to a small group of workers, but no actual value or user growth is being captured by the token price.

    

    2. Sell Pressure vs. Liquidity DHF rewards are typically paid in HBD, which developers often convert to HIVE or BTC to pay for real-world expenses.

    •	The Risk: If the Market Cap is low, the order books are usually "thin" (low liquidity). Large, continuous distributions from the DHF create a constant "sell wall." When the total distributed value is close to the Market Cap, the daily sell pressure can be high enough to suppress any organic price growth, trapping the currency in a permanent downtrend.

    

    3. Governance Extraction (Rent-Seeking) The DHF is governed by stakeholder voting. If the available treasury is huge compared to the cost of buying enough HIVE to influence votes:

    •	The Risk: It becomes financially "rational" for bad actors to buy HIVE, vote for their own massive proposals, drain the DHF, and then exit. When the Market Cap is low, the "cost to attack" the treasury is lower, making the fund a target for rent-seeking rather than value-adding development.

    

    4. Technical Insolvency (The HBD Haircut) The HBD stablecoin is backed by the HIVE market cap. If HIVE's value drops too low while HBD debt (from DHF distributions and savings interest) remains high:

    •	The Risk: The network hits the "Haircut Rule." At this point, HBD stops being a stablecoin and starts fluctuating with the price of HIVE. If the DHF has been pumping out HBD for 6 years and the Market Cap collapses toward that total, the entire economic peg of the ecosystem can break, leading to a total loss of confidence.

    

    5. Opportunity Cost Every dollar distributed by the DHF is essentially "inflation" or "dilution" for HIVE holders.

    •	The Risk: If the 6-year distribution total equals the current Market Cap, it means the network has effectively "spent itself" without building a moat. The opportunity cost is the death of the project; funds that could have been used to pivot or survive a multi-year bear market have already been exhausted on projects that failed to move the needle.

    

    Comparison: Health Check • Healthy Ratio: Market Cap is 20x–50x higher than the annual DHF expenditure. This shows the network is growing much faster than its costs.
 • Danger Zone (Your Image): When the "Daily Budget" or "Total Distributed" starts looking like a significant percentage of the Market Cap (e.g., the HIVE price at $0.059), the network is in "survival mode," where its existence is threatened by its own overhead costs.

    I’m new to decentralized finance, so I’m not sure if my question to the AI Agent made sense or if the analysis it provided makes sense. I’ll leave that analysis to those with more experience. separador hive.png My greatest fear is not the analyses produced by artificial intelligence, but rather those produced by organic intelligence—that of human beings.

    As a modest investor with a long-term goal, I fear that major stakeholders will start selling off the “last silverware from a sinking Titanic.” This expression was used by a respected stakeholder in response to another who triggered the “Power Down” because he was fed up with all the nonsense.

    I believe that the top priority right now is not large investors (they want quick profits), nor is it new users (unless they are users who also invest). HIVE’s top priority is to retain and secure orcas and a few whales. The twists and turns of life :)

  • @hanshotfirst(80)· 144d

    Thank you for everything you have done, and are doing, to try to help Hive thrive and grow. I really appreciate the work being put into exploring new ways to grow Hive through the efforts of your team. I think those efforts are incredibly valuable. I just wanted to share another perspective that might be worth considering alongside that direction.  

    It seems that for many years, our community has focused on attracting content producers to Hive by essentially saying “come blog here and earn.” But that seems to have resulted in mainly attracting other creators rather than actual audiences.

    Would it be more effective to instead focus on bringing over an active audience by recruiting small to mid-sized content creators (who already have an audience of a couple thousand people but can’t monetize it well on YouTube) and pay them from the DHF, but only on the condition that they actively bring their audience over and get them to power up on Hive? It is important to note, I am not suggesting these creators be paid with upvotes. That does not seem to work. This is a guaranteed payment from the DHF... if they fulfill the requirements of a specific agreement. 

    In that model, the creator wouldn’t just be paid for posting—they would be paid for performance, specifically:

    • bringing over a defined number of audience members
    • getting those users to actively engage on Hive
    • and getting them to power up Hive (not just sign up)

    If the creator doesn’t deliver on those outcomes, they don’t receive the full payment.

    This would shift Hive from “paying creators to post” to “paying creators to build active communities,” where the creator is directly responsible for:

    • attracting users
    • keeping them engaged
    • and converting them into participating, powered-up members

    Essentially, instead of advertising Hive to creators, we would be paying creators to bring their audience into Hive and activate them.

    The Creator-Led Growth Model on Hive

    When content creators come to Hive, it’s not just about posting content—it becomes their responsibility to attract their audience, keep them engaged, and actively convert them into powered-up participants. The creator is effectively running a community system where growth depends on how well they consistently guide their audience into participating and powering up.

    Powered-up users should feel like they aren’t just “supporters”—they are the creator’s inner community with direct access, influence, recognition, and experiences no one else gets.

    Core Psychology of Audience Members (What they want)

    Status (I matter here) Access (I see things others don’t) Attention (the creator notices me) Participation (I influence outcomes) Belonging (I’m part of the inner group)

    Examples of Creator Actions To Give The Audience What They Want

    Status

    • shoutouts in videos
    • featured comments in content
    • creator remembers and highlights regulars
    • recognition of top contributions

    Access

    • early content releases
    • special Hive-only posts
    • behind-the-scenes updates
    • exclusive Q&A threads
    • Attention
    • priority replies on Hive
    • responding first to powered-up users
    • highlighting comments in videos
    • direct engagement threads

    Participation

    • voting on content
    • voting on next videos
    • choosing topics or ideas
    • community-driven content decisions
    • prediction games
    • debate threads
    • creative challenges

    Belonging

    • recurring Hive “home base” posts
    • shared inside jokes and references
    • ongoing storylines or themes shaped by the community
    • regular community discussions on Hive

    Fun & Games

    • prediction competitions
    • comment contests (best idea / best take)
    • meme challenges
    • weekly themed prompts
    • community-driven storytelling
    • “guess what happens next” series
    • engagement-based mini challenges
    • t-shirt giveaways
    • hat and merch giveaways
    • creator merch drops tied to participation

    Financial Incentive (Curation + Engagement Model)

    The financial layer is simple and intentional:

    Users are encouraged to power up because it increases their ability to earn curation rewards from voting.


    The creator can also upvote comments from powered-up users, allowing them to earn from participating in the discussion.


    Powering up strengthens participation, because users are now directly rewarded for being active and engaging with the content.


    When users vote and engage, they are also effectively rewarding the creator for producing the content, reinforcing a feedback loop where both sides benefit from activity. (They feel good that they are giving a "thank you" to their favorite content creator. They feel important.)

    This creates a system where:

    • engagement is rewarded
    • participation has upside
    • and powering up naturally becomes the mechanism that unlocks both influence and earning potential

    While there are still some technological and front-end improvements that could make this smoother long-term, the key point is that Hive already has everything needed to start testing this model immediately.

    A popular content creator can already post on Hive. The comment section already exists and can function as the core community hub. Users can already power up, vote, and earn curation rewards.

    That means this isn’t a future idea dependent on new infrastructure… it’s something that could be implemented and tested tomorrow using what already exists, with the creator-led community layer built directly on top of the current system.

  • @cryptoandcoffee(85)· 145d

    I just think I have zero confidence in how this has been thought out and it is time for new blood to take the reigns and control the purse strings. I could say a hell of a lot more and I am left a little confused when I see certain projects transitioning when they should be scrapped altogether. The DHF fund should be used to benefit HIVE and there is so much more one could do if you thought outside the box. Everyone should be brutally honest and ask the question does this benefit HIVE and is the spend justified and if there is an argument against it then it should not even be considered. HIVE is a community and not one or two individuals who have the backing of whales. What the DHF does affects each and everyone of us and it is hard to fathom how certain projects keep getting approved.

  • @valued-customer(75)· 145d

    I see that https://docs.google.com/spreadsheets/d/1PnGnr8o11xii12DrfrNK_8N491GsGTZt_IB3g0lLvpA/edit?gid=1152760254#gid=1152760254 reveals you collect relevant accounting information, and have it available to you. Yet despite many calls for you to use GAAP (simple double entry bookkeeping) you continue to not use it. There have been credible reports of theft by fraud from Valueplan, and I strongly encouraged GP and LB to provide receipts to prove no fraud occurred at that time, but both of them refused to ever provide receipts, and LB was apoplectic and acted in an extremely defensive manner, accusing me of all sorts of personal failings because I dared to demand Valueplan be accountable to the community for the enormous sums of the communities development fund it disburses.

    This is absolutely unacceptable, and no professional organization would tolerate such puerile behaviour by their principals. My own children had better accounting for their lemonade stand when they were ten years old. Until and unless you adopt standard, simple, and time proven accounting that everyone from children running lemonade stands to every business Hive uses to acquire the goods and services necessary to it's marketing, GAAP, I will continue to vote only the Return Proposal and recommend everyone do the same.

    Without proper accounting procedures, Hive is just begging for theft by fraud, and there are already credible allegations that has happened, with the principals involved refusing to provide proof such theft did not occcur.

    No GAAP, no vote. Anything else is amateur hour.

  • @urun(69)· 145d

    sounds like waste of money

  • @namiks(77)· 145d

    Why are we still pissing funds at a useless rally event? It isn't working, so why not drop it and move on?

  • @stayoutoftherz(80)· 145d

    What a bullshit bingo on those "KPIs". If that was created in a privately run company, the writer would be fired. If that gets through, I have no hope for Hive. And please @crimsonclad, @lordbutterfly and @guiltyparties, name it as you want, but don´t use the term project management for your activities.

  • @solominer(82)· 145d

    No, I do not support this.

  • @lenonmc21(78)· 145d

    It is encouraging to see an effort to improve transparency through the implementation of multisig and the definition of KPIs based on the SMART methodology, which is a necessary step toward professionalism.

    However, the current approach still seems to overlook the key driver of any successful network: attracting investors and generating massive economic activity.

    For Hive to truly scale, “brand awareness” is not enough; we need to compete directly with the most powerful EVMs on the market, which dominate the crypto space precisely because they maintain a constant flow of circulating capital and innovative products, especially in the DeFi sector

    • Attracting users without purchasing power will not move the needle on price or the ecosystem

    • The network needs crypto-native investors seeking real opportunities for profitability, similar to those found on platforms like CoinMarketCap


    The historical success of products like Splinterlands on Hive demonstrates that massive activity only occurs when there is a functional product that incentivizes the movement of assets.

    • If 50% of the shared advertising budget isn’t focused on projects that generate this kind of circulating activity and real retention, we’ll continue to spend resources on onboarding efforts that don’t contribute to the network’s long-term value.

    In summary: Fewer low-impact social events and more focus on scalability and competitiveness against high-performance networks. We need to attract those who come to invest, not just those who come to consume the DHF budget.

  • @erikah(83)· 145d

    It's time for a radical change. It' time for a community elected team to take over. Throwing money out of the window for years takes you nowhere.

  • @hivebuzz(74)· 145d

    Congratulations @valueplan! You have completed the following achievement on the Hive blockchain And have been rewarded with New badge(s)

    You received more than 6000 upvotes.
    Your next target is to reach 7000 upvotes.

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  • @filotasriza3(72)· 145d

    The focus in terms of marketing and attracting new people should be like 95% online. utilize X, TikTok and other platforms. I don't like these platforms either but the costs are less, the reach is way way wider and statistically the chances of getting new people are higher.

    The only reason i would attend an event if i were you, would be to attract investors and dapp builders, not the masses.

    I joined hive back in the steemit days, close to 10 years ago. I literally found it by myself, searching on the internet. 100% of people that are here or were here and i had talked to, found Hive either the same way (searching on the net, watching videos, reading articles) or via word of mouth.

    i believe that you have good intentions and the plan seems a bit better than what i have seen so far but i don't think it is the right one for that era

  • @beggars(71)· 145d

    In-person events might have moved the needle in 2017-2018, but it's an incredibly outdated form of marketing in 2026. People aren't going to crypto events as much as they used too, especially for a chain as small as Hive. Sponsoring art fairs and other events is not going to result in any meaningful growth. The problem is Hive is such a generic name, if you search for it online a bunch of other irrelevant results come up. It doesn't have the unique brand recognition and moat of something like Bitcoin or Ethereum.

    With all of the Middle East conflict happening right now, the price of everything is going up and even if things get better, they'll take a long time for prices to come back down. There is already talk in many countries of increasing interest rates because of the pressures many countries are facing on their economies. People aren't just willingly travelling to niche crypto events when everything is getting more expensive.

    Do you know what does move the needle? Getting recognised socially online. Hive isn't even in the conversation on crypto Twitter, barely anything on YouTube, TikTok and other places people are actively handing over their attention to. We should be funding efforts to get better reach on Twitter, funding YouTube content and other things that could have a net positive and don't require the expensive cost of organising an in-person event to hopefully onboard a few people onto Hive.

    Even then, once you get people onto Hive, what's the value proposition, why should they stay? This place has become a good ol' boys club where a handful of influential people participate in one big circlejerk to benefit themselves and their friends, while pretending to care about the lesser powerful and influential users. We've been funding these types of proposals for years, Hive is at 6 cents, we're not seeing much new user growth, we've lost people and we're not fostering the people we have left who have the skill and means to actually contribute to this place. All I see is the same people taking from Hive, pretending they care and pretending they've helped grow this place when everything suggests what we have been doing has not worked and we need to try something new.

    This place has no shortage of smart and capable people, but we're not fostering or encouraging them because what's the incentive, to make whales and DHF abusers wealthier off the back of lesser influential peoples ideas and work? We need a reset, we need new thinking.

    The sad reality is the crypto ecosystem has all but standardised on other larger chains like Ethereum, Solana, Tron, Cardano, etc. That's not to say Hive doesn't have a place, but we're never gonna be top 10, not even top 50. When people go to crypto conferences, they've already made up their mind about smaller chains like Hive. There is no incentive for them to come here and try, because as it has been proven time and time again, it doesn't matter how much you try or how good your contributions are, the same people benefit (many of whom had first-mover advantage with Steemit).

    ValuePlan needs to break out of its 2017-era thinking and try something new. Stop throwing so much random stuff at the wall and seeing what sticks. Because from an outsider's perspective, it looks like VP doesn't actually have a clue what it's doing and just hopes one day one of its ideas pays off like a gambler in the casino hoping they'll strike it big one day on a slot machine.

  • @wildwhispore(55)· 145d

    Since there is no mention or update with how any of this in the past has increased Hive's userbase or outside investments in the platform, I'm going to assume it has largely been unsuccessful at this point and will continue to be. I only see a huge waste of resources so a few whales can live a corporate lifestyle with no real benefits to the 'corporation'.

  • @azircon(79)· 145d

    Too expensive; overspending and no meaningful results.

    utterly wasteful

    We shouldn’t look to onboard 15 or 100 new users. We should look to onboard one investor. Just 1. Who is willing to invest $10K on hive.

    Then the next one.

  • @themarkymark(81)· 145d

    untitled.gif

  • @godfish(78)· 145d

    I love the KPIs for Buzz Party; that's how I'd expect all projects to approach it. Can't wait to be in Alicante to preach for our favorite blockchain :)

    On the other hand, what makes having a logo on posters plus some roll-ups worth over $2,000 in the youth fair project? I understand that's the price the promoters of the event usually charge their partners, but what's in it for us? Could we perhaps elaborate on the KPIs similar to the ones for Buzz Party? And could we make them the gold standard for all projects?

  • @starkerz(73)· 146d

    Blog voted to give it more exposure, since as a proposal, its the only one that never seems to get any votes to put it on a trending feed but it always seems to get voted in without trending page discussion. So hopefully the votes get this more discussion and constructive feedback.

    Firstly, Nice to see KPIs at least. starting to move in the right direction.

    To take one event as an example, as i dont have time to add value to all of this:

    12,000 HBD spend on one event with a target to onboard 15 new uers is 800 USD per onboard. Come on.

    Is there a plan to follow up with these users and support the newbies to retain them? is there a plan to give them tasks to keep them retained and rewarded? how will you do that? who will vote for them?

    organizing a wrestle fest and a Hive fest in the same year and spending well over half of your budget on those two events when hive is at all time lows is really not the best use of community funds and money printing. There is a way to do hive fest for less than 10K

    Finally, extrapolating out, this budget means on an annual basis you are asking for 5 million hive per year (1.3 million Hive per quarter in this proposal alone), which is 1% of all hive in existence each year, which is already a larger budget than the whole chain can sustain across all spending without significantly diluting investors.

    At least there are some KPIs and it seems onboards will be tracked this time. but lets try and keep it around 20 bucks per onboard eh and not 800 bucks per onboard as it currently seems to be. And anyway, those onbaords are kind of useless if there is no retention plan. How will you retain them? Maybe you can start by by persuading whales to stop voting burn posts and actually vote the newbies instead, giving newbies some tasks and tracking their retention via a tag or follow account?

    I like that there is more focus on digital marketing, its more scalable and less spend intensive.

    But spending the whole chain's budget on this is really not what we should be doing at the all time lows (i.e. leave some budget for others without needing to print so much hive that you force them to dilute the chain for their budgets).

    Questions to answer:

    1. How many onboards can we expect total with such a set of spends? is there a top level number you are aiming at?

    2. What are you expecting to be average cost per onboard? - I hope its not 800 usd per user.

    3. What is your expected retention rate for these new users?

    4. will you track these numbers as part of your proposal on 3 simple charts so that everyone can easily see the fruits and success of your spending and onboarding and retention?

    If you can answer those 4 questions, and put the answers to the first 3 clearly onto 3 separate, simple charts against time on the x axis so that we can track your work success over time, and if you lower your budget so as to allow room for other projects to be funded while keeping the chain's new money creation at such levels that you do not significantly dilute investors, then i'd consider supporting.