While recently discussing time and eternity with my colleague @cayitus63, a dialogue came up that many believe belongs to the novel Alice in Wonderland by Lewis Carroll. At one point in my life, I believed this too, until I had the pleasure of reading the wonderful book and discovered that this dialogue did not appear in any of its chapters:
Alice: —"How long is forever?" White Rabbit: —"Sometimes, just a second." Alice: —"And how long is a second?" White Rabbit: —"When you love, an eternity."
Upon delving into literary analyses of the works of Lewis Carroll—the British Anglican deacon, logician, mathematician, photographer, and writer—I have reliably confirmed that this assumption is an apocryphal (false) quote that went viral on the internet, social media, and in self-help circles, but which never actually appears in the novels Alice in Wonderland nor Through the Looking-Glass.
Where did that phrase actually come from?
The original dialogue comes from the animated film "Alice in Wonderland" (1995), produced by GoodTimes Entertainment (a direct-to-video animated adaptation, completely distinct from the Disney version or the original book).
According to research into this interesting topic over the years, someone took that script, published it online—attributing it to Lewis Carroll—and it spread as if it were a classic literary quote.
As is common on social media, where we see endless misinformation these days, this dialogue was no exception to the trend of digital virality and pop-culture misattribution that has become the norm.
While the dialogue itself exists, it does not appear in Lewis Carroll's book; it actually originated in the animated film Alice in Wonderland (1995), produced by Jetlag Productions. In this specific adaptation, the screenwriters included this poetic conversation between Alice and the White Rabbit to add a romantic and nostalgic touch that was absent from the literary work.
With the rise of social media platforms like Tumblr, Pinterest, and Facebook, the excerpt was separated from the film and began circulating as an image featuring inspirational quotes. Because the characters were Alice and the White Rabbit, users mistakenly assumed the words came from Carroll.



