source McDonald's is one of the most famous and popular restaurant chains in the world, all of us at least once have eaten there.......we know the menus, the crispy fries, the sandwiches and the delicious burgers, anyone who has never entered a McDonald's is almost a troglodyte....... But if it is the largest hamburger chain in the world, do you know who deserves the credit? Of a blender representative from Illinois: Ray Kroc! Oh yes, because if nowadays we can eat a Crispy Mc bacon menu all over the world we do not owe it to Dick and Mac McDonald, the founders of the famous fast-food restaurant; they did not want to expand into the restaurant business because they were afraid of losing control and the quality of their service. They were satisfied with their one restaurant in San Bernardino, where they had set up an efficient, standardized system based on simplicity and speed.

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Brothers Richard and Maurice McDonald, born into an Irish immigrant family, moved to California in the 1920s, hoping to make their fortunes in show business. After failing in the movies, they turned to the restaurant business, opening a drive-in in San Bernardino in 1937. Their establishment, called McDonald's Barbeque, offered a varied menu, but was distinguished by its hamburgers, which were the most popular with customers. In 1948, the brothers decided to revamp their restaurant, eliminating almost all entrees except hamburgers, and introducing a quick, standardized production and service system, which they called the "Speedee Service System." This system, based on an assembly line, allowed burgers to be prepared in seconds, reducing costs and increasing sales. The McDonald brothers had thus created the first example of modern fast food, which was a great success among customers, especially young people and families. In 1954, their restaurant attracted the attention of Ray Kroc, a blender salesman who was traveling the country; Kroc was impressed by the success and efficiency of the restaurant, he quickly realized the potential of that fast system because he himself was forced to stand in long lines at drive-ins to eat between appointments

source .Kroc had a great intuition: he realized that that new restaurant system would work and proposed to the brothers that they expand their franchise brand, offering to take over the management and promotion. The brothers agreed, entering into a contract that stipulated that Kroc would receive 1.9 percent of the franchised restaurants' revenue, of which 0.5 percent would go to the brothers. The contract also stipulated that the brothers would retain control and ownership of their original restaurant and the McDonald's brand. Kroc thus began to establish a network of McDonald's restaurants across the country, following the brothers' model and standards. However, conflicts soon emerged between Kroc and the brothers due to the different visions and ambitions of the two. While the brothers were satisfied with their success and wanted to maintain the quality and simplicity of their product, Kroc was always looking for new opportunities and innovations,and wanted to expand the brand internationally; so he began to violate the contract, introducing new items to the menu, such as milkshake powder, and buying land and real estate for the franchised restaurants, without the brothers' consent. Tired of the constant pressure and arguments with Kroc, the two brothers accepted Kroc's proposal and for the sum of $2.7 million sold their name and ownership of the McDonald's brand to Kroc in 1961. Upon gaining control Kroc continued to expand his empire, becoming one of the richest and most influential entrepreneurs in the world. Kroc was able to achieve his goals because he was a man of exceptional business and marketing intuition; always looking for new customers and new opportunities, also he was one of the first entrepreneurs to believe in and launch franchising; he never gave up and did not let difficulties or rejections discourage him, he had great confidence in himself and his abilities, and he did not let criticism influence him; he was obsessed with success, money and would not give up until he reached his goal!

Michael Keaton is Ray Kroc in "The Founder"(2016) a biopic of John Lee Hancock

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Greetings!

The Searing Sound

^{This is one of the earliest emblems of McDonald's by the time that the McDonald's brothers were still operating the business}

The Fashion

Curiosity

Great Storytelling

^{One of the earliest menus of McDonald's, I was surprised that it only contains eight items}

The Golden Arches

^{Ray Kroc looking at an image depicting the iconic Golden Arches of McDonald}

Not Always a Good Start

The Sad Part

Conclusion

Note: All images on this blog were screenshots from the film itself except for the "The Founder" image which I sourced here

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𝘔𝘢𝘤 𝘪𝘴 𝘢 𝘴𝘦𝘭𝘧-𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘥 𝘯𝘪𝘯𝘫𝘢 & 𝘤𝘰𝘧𝘧𝘦𝘦 𝘤𝘰𝘯𝘯𝘰𝘪𝘴𝘴𝘦𝘶𝘳 . 𝘈 𝘵𝘺𝘱𝘪𝘤𝘢𝘭 𝘪𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘵 𝘪𝘯 𝘭𝘰𝘷𝘦 𝘸𝘪𝘵𝘩 𝘭𝘪𝘵𝘦𝘳𝘢𝘵𝘶𝘳𝘦, 𝘣𝘰𝘰𝘬𝘴, 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘯𝘥 𝘱𝘩𝘪𝘭𝘰𝘴𝘰𝘱𝘩𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘩𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘭𝘰𝘨, 𝘢 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘩𝘦𝘳 𝘸𝘢𝘯𝘥𝘦𝘳𝘭𝘶𝘴𝘵 𝘢𝘯𝘥 𝘵𝘩𝘪𝘳𝘴𝘵 𝘧𝘰𝘳 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦. 𝘚𝘩𝘦 𝘰𝘧𝘵𝘦𝘯 𝘤𝘰𝘷𝘦𝘳𝘴 𝘣𝘰𝘰𝘬𝘴, 𝘮𝘰𝘷𝘪𝘦 𝘢𝘯𝘥 𝘴𝘦𝘳𝘪𝘦𝘴 𝘳𝘦𝘷𝘪𝘦𝘸𝘴, 𝘵𝘦𝘤𝘩 𝘳𝘦𝘷𝘪𝘦𝘸𝘴 𝘢𝘯𝘥 𝘵𝘳𝘦𝘯𝘥𝘴, 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺, 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵. 𝘖𝘯𝘤𝘦 𝘪𝘯 𝘢 𝘣𝘭𝘶𝘦 𝘮𝘰𝘰𝘯, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘩𝘦𝘳 𝘵𝘳𝘢𝘷𝘦𝘭𝘪𝘯𝘨, 𝘪𝘮𝘮𝘦𝘳𝘴𝘪𝘯𝘨 𝘩𝘦𝘳𝘴𝘦𝘭𝘧 𝘪𝘯 𝘭𝘰𝘤𝘢𝘭 𝘤𝘶𝘭𝘵𝘶𝘳𝘦𝘴 𝘢𝘯𝘥 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘵𝘢𝘬𝘪𝘯𝘨 𝘱𝘪𝘤𝘵𝘶𝘳𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘴𝘪𝘨𝘩𝘵𝘴 𝘴𝘩𝘦 𝘦𝘯𝘤𝘰𝘶𝘯𝘵𝘦𝘳𝘴 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘚𝘩𝘦'𝘴 𝘢𝘯 𝘰𝘤𝘤𝘢𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘰𝘰𝘥𝘪𝘦 𝘢𝘯𝘥 𝘭𝘰𝘷𝘦𝘴 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘯𝘦𝘸 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘤𝘪𝘰𝘶𝘴 𝘤𝘶𝘭𝘪𝘯𝘢𝘳𝘺 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘢𝘭𝘰𝘯𝘨 𝘰𝘯 𝘩𝘦𝘳 𝘢𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦𝘴 𝘢𝘯𝘥 𝘫𝘰𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯! 𝘋𝘰𝘯'𝘵 𝘩𝘦𝘴𝘪𝘵𝘢𝘵𝘦 𝘵𝘰 𝘶𝘱𝘷𝘰𝘵𝘦, 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘰𝘳 𝘢 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬. 𝘈 𝘳𝘦-𝘣𝘭𝘰𝘨 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘥 𝘵𝘰𝘰.

Fortunately, it didn't take me too long tonight to find something to watch as I browsed through Amazon Prime Video. A few short minutes of scrolling and I saw a film that I had been putting off for a long time now, but I wasn't really sure why. Sometimes I feel like I ignore films without really realising, even having heard good things. Only to finally give in and check them out only to be surprised, uncertain as to why I seemed to overlook these things in the first place. Well, The Founder is that film, having seen it on multiple streaming services throughout the years and actually being quite a fan of Michael Keaton's performances. The last film I saw featuring him being the very creative Birdman. To no surprise, his performance here in The Founder is excellent. Even if the film did slowly make me angry!

The Founder tells the story of the American dream. The ways in which citizens, perhaps more so in the past, could become entrepreneurs and take a chance at making something of themselves in America. Though the American dream doesn't come with its faults. The struggles of launching a business. The greed that ensues from those around you in pursuit of generating the maximum amount of money possible. And the very depressing realisation that the mass creation of something tends to result in the loss of quality, as higher production numbers means convenience over experience. There have been plenty of films about the corporate struggles in the past, though I haven't seen one that tells the story of the fast food chain McDonald's.

Surprisingly the chain has a pretty dark history, full of backstabbing, manipulation, and greed. Where the idea of the American dream is tipped upside down.

The film starts off following around Ray Kroc, a struggling businessman attempting to sell milkshake machines to various locations around the area. Failing, running through the same speech with each person he comes across in attempt to get some sales. Things clearly aren't working out for this character. Though through these struggles the film also established the time and setting. The time of American diners and drive-in restaurants. These locations sticking to a very established formula of having their customers drive up, order from the cars, and have their food later given to them to eat from a tray. Watching Ray attempt to generate a few sales and linger around these areas, we see him as a man with plenty of ambition; one that is desperate in his pursuit to make something of himself. It is highly effective at presenting him as a person that is kicked down by society, but one that refuses to give up. It doesn't take long at all for you to feel bad for his character, seeing someone try and get endless rejections isn't easy.

I found this part of the film quite fun, showing the different time period and the strange, almost backward nature of how such basic things were conducted. Immediately we see that there is a gap to fill within this space. But most importantly we dive straight into some character introduction and slow development, done through a manner where the storytelling is still the main focus, but also immediately pulling on your empathy and you quickly begin to root for Ray. Eventually Ray does get a little bit of a break, getting a phone call that states someone has actually placed orders for his machines. Visiting the location, it is none other than the first McDonald's restaurant. Owned by two very smart and passionate brothers. Funnily, when you think of McDonald's these days, you think of horrible slop, food processed and thrown together lazily. Terrible for your health, and really nothing of quality. For many it is a place of convenience when laziness kicks in. Though the film makes it clear that in the past this was very much not the case. The two creators were incredibly efficient, mapping out the restaurant in attempt to promote speed over production without putting quality at risk. Having a very specific routine and idea as to how things should be cooked and presented. There's a wholesome notion to this area of the film as it displays the first McDonald's as something of the American dream. An outcome of hard work and ambition that stems from creative minds.

We believe that capitalism is a place of freedom, where such creative minds can flourish as competition is encouraged, and new ways of thinking are necessary. But the film takes a darker turn as we see how Ray acts like a parasite on this fresh idea. Weaving himself into the business and slowly taking it over. Removing the soul from it and promoting the idea of franchising the company, to which he is earned that quality would suffer, and the magic the original location holds would be lost. Without further going into the narrative, we very quickly witness Ray turning into an evil, greedy piece of shit as he thrives for control and money. McDonald's being his break after many struggles, but one that is far from deserved, and not even his idea.

I couldn't help but find Ray's character utterly insufferable. And we are pulled along for the ride initially and tricked into feeling for him. I noticed I was feeling angry just watching the film based on the actions Ray was getting away with. Much of what works about his character is absolutely Michael Keaton's performance as him. He has such range that allows him to look friendly and welcoming, to just pure evil. The fact that the film did actually make me angry is only a sign that his performance, and the writing, were that good. An actor that can perform and make you feel hate is acting very well! Especially if you don't even notice it and slowly forget they are just acting. His demeanor completely changes and it's such a sudden one that it quickly changes the tone of the film from the chaotic and exciting nature of growing a business to just pure spite.

Moving more into the visuals, I was quite surprised at how good everything looked in the film. Especially the scenes that focused quite heavily on the older nature of the events. The 50s and 60s aesthetic that is found within clothing, vehicles, and architecture. It's clear there was some dedication in the set and costume design, and also clear a nice portio of the budget was allocated to it to ensure things looked authentic. I find a lot of films tend to rely too much on special effects or cheapen out on the costume design somehow. Though there's no faults here. the Founder looks great, even down to. The lighting. A mostly bright and colourful film with plenty to appreciate. The directing is quite simple but it works in the film's favour as something mostly quite character driven, watching the decline of a man's soul and promotion of ego. I noticed tha the film had some creative editing in parts, however. Connecting scenes together through transitions or using narrative over events to give context over their plans or operations.

Despite putting off watching it for the longest time, I have to say I really enjoyed it. It definitely makes me want to avoid McDonald's even more than I already do; though much of that is from the great performances that really pull on your emotions and ensuring you have at least some empathy. But the film also reminds us that this is an aspect of capitalism. The other side of the American dream that doesn't always work out. That might end up with hostilities.

The Founder is a movie that tells the fascinating story of how McDonalds was created and grew to become a global burger brand. The movie was released in 2016. Chances are you may have already seen it. If you haven't yet, let me tell you why you should consider The Founder for a movie night. The movie is based on the true story, but that doesn't stop it to be as entertaining as the best movie you have recently watched. Even if it was based on made up story, The Founder would still be a great movie to watch. Retelling of stories of the past, add more value to it, and there are lessons to be learned.

It is a story about Ray Kroc, a salesman who hasn't actually created anything himself in his life, but gets obsessed in making McDonald's his thing. It is a story of Dick and Mac McDonald brothers who created something amazing in the food industry - 30 second food ready from kitchen to counter. Now don't think of it in terms of fast food places you go today. Their burgers were nothing like of today. Dick and Mac cared about quality a lot. Combination of quality of burgers and fries with fast delivery is what was revolutionary.

The movie tells the story of McDonald brothers journey in building their first burger restaurant, how through their passion for perfection of the food sold and the customer service they managed to create a efficient kitchen that made fast deliver of food possible. Word won't do justice to what they have accomplished, and true creative and innovative drive for creating something amazing made McDonalds possible in the first place. All credits belong to McDonald brothers. Ray Kroc, on the other hand had nothing to do with this innovation in its early stages, and only became obsessed with McDonald's after seeing the final product. Yet, Ray Kroc ends up becoming "the founder" of McDonalds corporation, and grows it to become one of the worlds' top brands.

The events in the movie take place in 1950s and/or 1960s. The producers did a great job recreating the images of the past. How buildings look, the cars people drive, the clothes people wear, what they eat and how they talk, these all let the viewers time travel to the past and have a historic perspective of how time moves fast and things change a lot over time. They even recreate the original McDonald's restaurant.

The story starts portraying Ray Kroc as a salesman who is driving around various towns to sell multi-mixer equipment to fast food restaurants. It seems he isn't successful to push this product at first, until he receives a phone call with news that there is restaurant in San Bernardino, California who placed an order for a few of these multi-mixers. Ray Kroc was a successful salesman and built a decent life for himself selling various products. This order surprises him, because he wasn't having much luck selling them with in person demonstrations and sales pitches. The curiosity of why a restaurant would be interested in not one or two but 4-8 of these multi-mixers, takes him to a road trip to see this restaurant.

After arriving at the original McDonald's restaurant, he witnesses something he hasn't seen elsewhere. Food was being served really fast, people were enjoying the burgers, and he himself had a great experience. When Mac McDonald's sees him outside the restaurant and figures out who Ray is, he offers a tour of the McDonald's. Ray grows even more fascinated and more curious about how the brothers were able to build such a successful restaurant. In return to their kindness, but also with intentions of learning more about McDonald's and their story, Ray invites the brothers to a dinner.

Proud of what they have accomplished, the brothers share their entire journey into this business and how they created their restaurant. This only made Ray more obsessed with McDonald's as business. His brain gears were moving nonstop shuffling various ideas and how to become a part of the endeavor. He returns to the restaurant and offers brothers to franchise their brand and system. To which brothers tell another story of how they already tried franchise and had a better design of future McDonald's restaurants with Golden Arches.

Determined that McDonald's can become a great franchise, Ray continues pitching brothers the franchise idea and ready to accept any terms to be part of this business. Main concern McDonald brothers had with franchise idea is the quality of their product. As responsible business owners they wanted to make sure franchise owners maintain the quality levels in their restaurants. We usually see such behavior by the true founders. They care about their creation a lot. Ray finally convinces them that it is possible to grow the brand and keep the quality in all locations. Part of the deal was the brothers would have final say for any changes or adjustments to their system.

Ray starts with the first restaurant, and slowly starts convincing more people to buy into the franchise and continues opening new restaurants. As brothers warned maintaining the quality in these restaurants wouldn't be easy, as the franchise owners wouldn't have the same passion for the original system as they did. As expected some restaurants start making changes. Ray figures out a way to keep these restaurants in check. He starts selling the franchise to couples who would work as a team and deliver higher quality product and service. That seemed to work.

As the franchise kept growing, Ray kept facing obstacles in decision making, because brothers wouldn't approve any changes. Even good ideas would be shut down. That started the somewhat of an animosity between Ray and brothers. After exploring different legal and strategic options, Ray finds a loophole where he no longer have to receive approval from brothers in making business changes. Ray manages to become the CEO of the McDonalds corporation and pushes brothers out. McDonalds brothers were offered a million dollars each to sell their brand and share. Out of legal options to fight back, brother agree to the deal with royalty in perpetuity and keeping their original restaurant. However, the royalty deal never makes in to the contracts and was agreed with a handshake.

Brothers never receive a royalty. There is a confusion about who owns the original store. Brothers are not willing to give up their restaurant. Ray instead prohibits them from using McDonald's brand as they have sold the right to the brand. Then another McDonald's is built near the first restaurant and the brothers go out of business shortly after.

Brother did receive a million dollars each. It seems to be a lot of money at that time. However, it also looks like the true founders were robbed out of their business, brand and innovation. I do not like Ray Kroc as a business person. I do not like what he has done to the brothers. Not giving them their royalties and not including it in a legal contracts wasn't nice. It also wasn't nice that they weren't allowed to operate their first restaurant. Ray Kroc goes on growing the brand and the franchise. Making McDonald's global brand, and making himself super wealthy along the way. His obsession with the idea did pay out. But his betrayal of brothers and working against their interest, demonstrated how not so nice of person or business partner he was.

The movie made me realize what McDonald's could have become if brothers were still involved. The franchise has lost its quality standards long time ago. Perhaps when it lost its true founders. Similarly, Apple as a company lost its core mission and quality standards when Steve Jobs was pushed out of the company. Apple reclaimed its quality standards only after Jobs returned to the company. There is something about founders that make the products work as originally intended.

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There are stories that cannot be told because they are part of us, they are inextricably linked to our daily experience as men, citizens of the world or perhaps it would be more appropriate to say as "consumers" for the story I am about to tell you.

It is the story of one of the most famous commercial brands in the world, one of the greatest business models that has ever existed today.

Take a wild guess...

Many people will have thought about Facebook, others about Coca Cola, but no... someone has surely sketched out the most obvious answer: Mc Donald's.

One of the most particular and eccentric directors of recent years wanted to sign a very classic film, what today we would call biopic and that would try to take us to the dawn of the great M to discover the reasons, insights, joys and sorrows behind the greatest commercial success of the post-war period.

John Lee Hanckock uses the histrionics of Michael Keaton to tell a story in his own way that adds myth and aversion to the symbol par excellence of junk food on the one hand and feeling at home on the other.

Also as far as its genesis and its primordial development McDonald's is not what it may seem but it hides a lot of passion and as many deceptions within it.

The title of the film is eloquent but very cryptic and misleading: The founder.

Who's hiding behind McDonald's, who will be Mr. McDonald who many years ago started the "fairy tale" of the great M?

The answer is not simple and indeed for many people there might not be a sure answer to a very direct, immediate and banal question.

If for Facebook you could indicate Mark Zuckerberg and for Ferrari the great Enzo for McDonald's you will find that answer is not possible.

Hanckock was therefore effective in the choice of the title and diabolical in putting Michael Keaton's winning face on the cover. Whoever approached the film had the strange certainty that it was the character played by Keaton who was the founder of the great American company. But was it?

Keaton plays the businessman Ray Kroc, a bold and dreamy character who goes from one idea to another in search of the winning one that can turn him around.

It would take an almost fortuitous encounter with two brothers who owned a revolutionary fast food restaurant for the time to change his life and perspective.

Those brothers were the brothers Dick and Mac McDonald and had recently renovated their restaurant and invented the so-called "espresso method", a method thanks to which they were able to prepare a sandwich with hamburgers in 30 seconds and non-stop.

A Copernican revolution at a time when in a drive you could wait dozens and dozens of minutes before receiving your sandwich and often the waitresses got lost among a thousand orders confusing ingredients, customers, machines and tables in the most general chaos.

Kroc came up with the idea to expand that business and make it a franchise. The brothers had already tried but with very little success because of their strong vocation for quality and strict respect for the original recipes. That's why the 2 humble and ingenious brothers had preferred to stay open with a single restaurant, earning a lot but without being greedy.

It was Kroc who dissuaded them and pushed them again towards the adventure of the franchise by taking charge of the organization and quality control.

Their agreement included collaboration but that the last word was always addressed to the brothers, on any change or novelty.

After an initial idyllic period of strong expansion Kroc began to become greedy and his mania for omnipotence soon led him to break the relationship and corner the brothers with ruthless moves and without any respect towards the founders of the espresso method and owners of the name and symbol that we all know today.

A fascinating story without doubt, but also a very disturbing and sad one that casts new shadows on a company that today inspires and nourishes entire generations, to the detriment of food wellbeing and the health of increasingly obese and diabetic customers.

At the end of the story, therefore, I ask you: who is the founder of McDonald's?

Who would've thought I'd be amazed at watching The Founder. I sure didn't know what it was until I saw Dan Peña's YouTube vids.

I watched this movie last month and surprisingly found it to be a good movie. 👍 Let me share what I think of it. Be warned though, there are some spoilers here so if you haven't seen the movie, watch it first before you read the entirety of my review.

🔸 Read the full movie review at Palabas in Da Past

So how about you? Have you seen it yet? What do you think about the movie? Share below!

Ջոն Հենկոյի ղեկավարած «Հիմնադիր» ֆիլմը այս սովորողի համար բավականին սովորական աշխատանք որը, այսպես ասած, դասական իր մասնագիտական ​​սովորույթների համար, մասնավորապես, հայտնի կամ պարզապես արտասովոր մարդկանց մասին նկատմամբ կախվածության պատճառով Այն, ինչ մյուսները չէին կարողանում հասնել, դա կարելի հասկանալ միայն «նայելու» այնպիսի նախկին աշխատանքների ուղղությամբ, ինչպիսիք են «Փրկել պարոն Բանկերը» կամ «Աննային կողմը».

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Բայց երբ անցյալում ֆիլմերում Ջոնը դիտորդի կերպարներին ներկայացրեց հիմնականում դրական, իրենց աշխարհայացքի դոգմատիկ պատկերացմամբ, այստեղ մենք տեսնում ենք մի հերոս, որի գործողությունները արդեն հիմնված են իր սեփական անմիջական համբավի եւ հարստության ցանկության վրա: Բայց դա դա դարձնում նրան հակառակորդը: Դուք միայնակ չեք կարող ասել.

Դուք տեսնում եք, որ Մայքլ Քըթոնը խաղացել այնպիսի Ռեյ Քրոքի հետ, ով, չնայած այնպիսի անհավատալի, խաբուսիկ եւ մանիպուլյատորի միանշանակ ինքնությանը, չի կարող վերաբերվել առանց հասկանալու եւ ափսոսանքի: Նրա հերոսը մի մարդ ով իր ողջ կյանքը հետապնդում երջանկության համար, որ հեռացնում իր ափերին: Նրա գաղափարները, որոնք առաջին հերթին հայտնվում են բազմաբնույթ եւ հաջողակ, դառնում են խոռոչ ձայն: Բազմաթիվ բանկերում եւ շատ պարտատերերի մեջ նա հայտնի դարձավ որպես որոշակի նորարարության անիրավության ցուցանիշ: Նրանք ծիծաղում են նրան, չեն հավատում նրան. Եվ ամենավատն այն որ ինքն իրեն չի հավատում իրեն: Նման անձը հայտնվում ռեյի առաջին կեսին, որտեղ դիտողը կապակցում այս բնույթի հետ: Դրանից հետո ստեղծողները ստեղծագործական կերպով աշխատում են այս կապակցությամբ մշտական ​​եկամտի ծարավից ելնելով, առավել եւս, հնարավորինս սցենարիստ Ռոբերտ Սիգելին, պատմական փաստերի հիման վրա, սինթետիկ ցույց տալիս, թե ինչպիսի մարդ չեք դառնա.

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Որքան հեռու գնալ մեջ չպետք գնա: Այս ֆիլմը ցույց տալիս նման վերածննդի բոլոր կողմերը, Մայքլ Քեյնոնը, անթերի խաղի շնորհիվ, դրսեւորում թե արագ մտածող գործարարի «հեշտ ձեռքը», այնպես գործարարության չար, մշտական ​​շնաձուկը: Չի կարելի ասել, որ եւ Ջոն Քերոլ Լինչի կատարած անձինք, մասնավորապես, կայսրությունների կայսրությունների իսկական ստեղծողներն իրենց դրական կողմերն են պարունակում, եւ Ռեյը որպես անվիճելի չարիք ոչ, դա ոչ: Այս ժապավենի արժեքը հենց այն որ գորշ տեղը կա, երկիմաստության գույնը, գույնը, որը ստիպում ձեզ մտածել նիշերի մասին: Այստեղ դուք կարող եք տեսնել նույնատիպ նախկին նիշերի հերոսների, զարգացման կամ դեգրադացիայի միջեւ հարաբերությունների զարգացումը, եւ ավելին, այն տեղի ունենում մեկ անգամ իրականում տեղի ունեցած իրողությունների մեջ.

ֆիլմ որը կարող ներկայացնել առաջիկա Օսկար մրցանակի համար մի շարք սակայն անկեղծորեն պակաս գովազդային ընկերության եւ թողարկման ամսաթվի հավերժական ապակայունության պատճառով այն պարզապես բաց թողեց Կինոյի ակադեմիան, որը հիմա, իր անդամներից շատերի առջեւ, ներողությու խնդրել դրական ակնարկների եւ ակնարկների մեջ, որոնք այս ժապավենն իսկապես արժանի. Հաշվի առնելով յոթ միլիոն դոլար բյուջեն, հեղինակները կարողացան ներխուժել քսաներորդ դարի մթնոլորտի մթնոլորտը, մինչդեռ նկարը լրացնելով ոչ միայն Վիկտոր Էրիսի «Հիվի ոգին» տեսողական տեսախցիկների, ինչպես նաեւ Դենվերի դասական ճանապարհային ֆիլմը, այլեւ հիանալի երաժշտական, մինիմալիստական, բայց նաեւ հիշարժան երաժշտական ​​նվագակցությամբ.

Սա չի նշանակում, որ այս ֆիլմը գլուխգործոց. Ոչ Բայց որպես հարստության աճի պատմություն, բայց անձի կորուստը որպես հաստատակամության բարոյականացման ծաղրանկար, որպես Մայքլ Քեյթոնի կողմից գործող հմտությունների ցուցիչ, որը մի հայացքով կարող է հեռուստադիտողին կրկին կասկածել իր հանդեպ վերաբերմունքը վերջին շրջանակներում, սա մեծ ֆիլմ. Այս տարվա ամենավատ բացակայող անցյալը, թերեւս, դրա պատճառով, եւ շատ այլ նախկինում նշված պատճառները.

Ci sono storie che non si possono raccontare perchè sono parte di noi, sono indissolubilmente legate alla nostra esperienza quotidiana da uomini, cittadini del mondo o forse sarebbe più opportuno affermare da "consumatori" per la storia che sto per raccontarvi.

E' la storia di uno dei più famosi marchi commerciali al mondo, uno dei più grandi modelli di business che sia mai esistito al giorno d'oggi.

Provate a indovinare...

In molti avranno pensato a Facebook, altri alla Coca Cola e invece no...qualcuno avrà sicuramente abbozzato la risposta più ovvia: Mc Donald's.

Uno dei registi più particolari ed eccentrici degli ultimi anni ha voluto firmare un film molto classico, quello che oggi chiameremmo biopic e che provasse a portarci agli albori della grande M per scoprirne motivi, intuizioni, gioie e dolori dietro il più grande successo commerciale del dopoguerra.

John Lee Hanckock si serve dell'istrionismo di Michael Keaton per raccontare a suo modo una storia che aggiunge mito e avversione verso il simbolo per eccellenza del cibo spazzatura da un lato e del sentirsi a casa dall'altro.

Anche per quanto concerne la sua genesi ed il suo primordiale sviluppo McDonald's non è quel che può sembrare ma nasconde tanta passione ed altrettanti inganni al suo interno.

Il titolo del film è eloquente ma quantomai criptico e fuorviante: The founder.

Chi si nasconde dietro McDonald's, chi sarà Mr. McDonald che tanti anni fa avviò la "favola" della grande M?

La risposta non è semplice e anzi per molti potrebbe non esistere risposta certa ad una domanda invece molto diretta, immediata e banale.

Immagine priva di diritti di copyright

Se per Facebook potreste indicare Mark Zuckerberg e per la Ferrari il grandissimo Enzo per McDonald's scoprirete che quella risposta non è possibile darla.

Hanckock è stato quindi efficace nella scelta del titolo e diabolico nel mettere in copertina il faccione vincente di Michael Keaton. Chiunque si sia approcciato al film ha avuto come la strana certezza che fosse il personaggio interpretato da Keaton ad essere il fondatore della grande azienda americana. Ma è stato proprio cosi?

Keaton interpreta l'uomo d'affari Ray Kroc, personaggio spavaldo e sognatore che passa da un'idea all'altra a caccia di quella vincente che possa farlo svoltare.

Servirà un incontro quasi fortuito con 2 fratelli proprietari di un fast food rivoluzionario per l'epoca a cambiargli vita e prospettiva.

Quei fratelli erano i fratelli Dick e Mac McDonald e avevano da poco rinnovato il proprio locale e inventato il cosiddetto "metodo espresso", metodo grazie al quale riuscivano a preparare un panino con hamburger in 30 secondi e senza sosta.

Una rivoluzione copernicana nell'epoca in cui in un drive si poteva aspettare decine e decine di minuti prima di ricevere il proprio panino e spesso le cameriere si perdevano tra mille ordinazioni confondendo ingredienti, clienti, macchine e tavoli nel caos più generale.

A Kroc venne l'idea di espandere quel business e di farlo diventare un franchise. I fratelli ci avevano gia provato ma con scarsissimo successo a causa della loro forte vocazione alla qualità e al rigido rispetto delle ricette originali. Fu per questo che i 2 umili e ingegnosi fratelli avevano preferito restare aperti con un unico ristorante, guadagnando tanto ma senza essere avidi.

Fu Kroc a dissuaderli e spingerli nuovamente verso l'avventura del franchise facendosi carico dell'organizzazione e del controllo qualità.

Il loro accordo prevedeva collaborazione ma che l'ultima parola fosse sempre destinata ai fratelli, su qualsiasi cambiamento o novità.

Dopo un primo periodo idilliaco di forte espansione Kroc iniziò a diventare avido e le sue manie di onnipotenza lo portarono ben presto a sfasciare il rapporto e mettere in un angolo i fratelli con mosse spietate e senza alcun rispetto verso i fondatori del metodo espresso e proprietari del nome e del simbolo che oggi tutti conosciamo.

Una storia affascinante senz'altro ma anche molto disturbante e triste che getta nuove ombre su un'azienda che oggi ispira e nutre intere generazioni, a scapito del benessere alimentare e della salute di clienti sempre più obesi e diabetici.

Alla fine della storia dunque vi chiedo: chi è il fondatore di McDonald's?

Saludos! Hoy quisiera referirme a la pelicula The Founder, (el fundador en español) la cual tuve la oportunidad de ver hace aproximadamente un año y la compartí con mis estudiantes de gerencia hace poco, donde se muestra la historia de como Ray kroc desarrolla el concepto de franquicia de McDonald´s a partir del proceso speedy system implementado por los hermanos Dick y Mac McDonald para crear el concepto de comida rápida, así como una de las marcas más conocidas en el mundo entero.

Con la impecable actuación de Michael Keaton se muestra a un vendedor de maquinas para hacer batidos de mediana edad, visionario, ambicioso pero sobre todo perseverante, quien se topa con una oportunidad inesperada cuando de primera mano puede observar el proceso desarrollado por los hermanos McDonald y se asocia con ellos. A partir de alli empieza toda una trama donde se pueden ver los cambios en el orden de poder, las negociaciones y hasta una atractiva historia de amor que mantienen al espectador interesado en la pelicula.

Desde el punto de vista de la Gerencia, la pelicula muestra muchos aspectos interesantes en la conformación de un negocio ( es muy ilustrativa la escena donde se muestra como desarrollan la distribución de los equipos dentro de su proceso de operaciones) y nos deja con una serie de aprendizajes relacionados al tipo de liderazgo que se uede observar en las organizaciones, mostrando a los hermanos McDonald que despues de establecer su concepto de negocio, así como su intento fallido de formar franquicias, basicamente deciden mantenerse en una "zona de Confort" resistentes al cambio, alli es donde se pone en manifiesto el caracter ambicioso y perseverante de Ray Kroc, quien busca alternativas a los diferentes problemas que va sorteando en este periplo, asi como las trabas impuestas por Dick y Mac para mantener su control sobre la compañia , terminando en la parte superior de la balaza de poder, generando en el camino la francicia de Mcdonald´s como la conocemos hoy inclusive terminando adquiriendo los derechos del nombre por encima de los propios hermanos.

En fin una pelicula que recomiendo ampliamente. Espero sus comentarios, si la vieron o si les ha provocado verla, si les agrado la publicacion los invito a dale upvote. Nos seguimos!!!

Feliz Día!!!

fuente https://blazingminds.co.uk/founder-busted-billions-burgers/

The Founder tells the fascinating history of how fast-food chain McDonald's began and became a global brand. Expect many intense conversations/confrontations among stakeholders; some of them end up in loud, menacing arguments. There's some swearing (including a use of "fu-k," plus "sh-t," "hell," and more) and social drinking by adults. A man and woman who are each married to others flirt with each other, and he eventually seduces her off screen. While main character Ray Krock (Michael Keaton) certainly isn't warm and fuzzy, he does show that determination, perseverance, and hard work can pay off.

The film is directed by John Lee Hancock director and writer, known for The Blind Side (2009), Saving Mr. Banks (2013) and Snow White and the Huntsman (2012).

WHAT'S THE STORY? there's nothing under the sun that Ray Kroc (Michael Keaton) hasn't tried to sell. An Illinois salesman who's constantly on the road, Kroc has tried peddling all sorts of products but it's while he's selling milkshake machines that he stumbles upon McDonald's, a successful, freestanding eatery in California. Owned by two brothers (John Carroll Lynch and Nick Offerman), the restaurant offers a pared-down menu of burgers and fries and has distilled the food-prep process to the exact minute, the exact steps. Immediately, Kroc is enamored, and he becomes bent on selling McDonald brothers (and others) on franchising the concept throughout the country. But Kroc and the McDonalds have little in common except for their love for the restaurant: The brothers want to keep things small, pure, and manageable, while Kroc, though a believer in quality control, wants to preach the gospel of fast food, enormous profits, and world domination. In other words? This is not a love story. Laura Dern, Patrick Wilson, and Linda Cardellini co-star as Kroc's wife, a franchiser, and an unexpected muse.

MOVIE INFO Rating: PG-13 (for brief strong language) Genre: Drama Directed By: John Lee Hancock Written By: Robert D. Siegel In Theaters: Jan 20, 2017 Wide Runtime: 115 minutes Music: Carter Burwell Studio: The Weinstein Company Cast: Michael Keaton, Laura Dern, Nick Offerman, John Carroll Lynch

Hello, everyone!

He was Batman He was Birdman And now...he's Burgerman

When will he become Oscarman?)

Trailer

Thank you for reading my post!

 https://www.youtube.com/watch?v=AX2uz2XYkbo 

THE REVIEW

Over 36,000 outlets spread across 119 countries, serving more than 68 million subscribers a day, it is undeniable, McDonald's or what we are familiar with as McD is one of the giant brands of fast food restaurants that are already part of the world pop culture. The problem is, not everyone who enjoys french fries or Big Mac is delicious they know about the history of the founding of McD or at least know who the most meritorious to make a restaurant that was founded in 1948 it could be worldwide. Well, through The Founder directed by John Lee Hancock (The Blind Side, Snow White and the Huntsman) we will know a lot about that.

Not two brothers Richard McDonald (Nick Offerman) and also Maurice McDonald (John Carroll Lynch) from California who in fact was the first to give birth to McDonald's, this is the story of a Ray Kroc (Michael Keaton), a 52-year-old ambitious and opportunist businessman, machine salesman Shuffler whose life changed drastically when he met with two brothers McDonald's as the only party who bought his product up to six pieces. Stricken with surprise and curiosity, Kroc then chose to travel to California and was surprised to find that the little burger restaurant was not only crowded in customer visits but also running with an interesting system that he thought could be a revolution in the culinary business. Kroc was interested in marketing McDonald's bigger, making it a nationwide business. But of course not easy to run Kroc's ambitions, in addition to financial problems, Kroc also often get the hurdles of two brothers McDonald the idealist who often oppose his new ideas to advance McDonald's bigger and bigger.

In the end, it's hard to say The Founder as one of the best biopic ever made, but it's also hard not to be interested in watching it because the great charm of McD can no longer be released from our lives, like it or not. Of course, we can read everything through Wikipedia, how it stands, who started it, blah ... blah ... blah ... But the film media always gives a compelling offer to be able to learn, get acquainted and look back on history from an audio visual point of view with dramatization here and there.

In the case of The Founder, it becomes interesting when the manuscript written by Robert D. Siegel (The Wrestler) does not take from the viewpoint of the actual inventor who is none other than the two brothers Richard and also Maurice McDonald but from the ambitious side of Roy Kroc. This is not just a story of great success but also how to get it that was never easy and never walked according to the guidebook. Hancock gave The Founder two sides, light and dark, serious and relaxed where these two opposing elements could be combined well enough and balanced to present a cinematic rendering that is, of course, more dramatic than real life. 

But in addition to his dense narrative and filled with intrigues and conflicts about the business world as well as the effective directing of Hancock, The Founder's greatest appeal is in the character of Roy Kroc that in which history records him as the person most responsible for the fantastic success that McDonald's gained to date this. But to be honest, Roy Kroc who played so well by Michael Keaton who is full of charismatic with his comedic side may not be the kind of character you can worship. Though we can see his enormous ambition with "persistence" as his life's motto, the darker side of The Founder describes Kroc as a dirty player, he does everything, even the most unworthy of ways to achieve his goals, including sacrificing his family, especially his wife, Ethel Fleming (Laura Dern) who later divorced her for another woman, Joan Smith (Linda Cardellini) who was none other than the wife of her business associate, or the worst was how she treated the McDonald brothers, how she destroyed them until there was no left. Hancock seems to want to convey a social critique, that business is business, no word of friends or relatives, a cruel world for the weak and unskillful use of the situation without ever making the character of Kroc become too evil even though he actually deserves to be called "The Devil Capitalist". 

RATING (7,5/10)

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