Unfrosted

Unfrosted (2024) is a comedy set in the 1960s, specifically in Michigan where the headquarters of Kellogg’s and Post, the giants of the cereal industry, were located. They compete to create a product that is easily consumable, aimed at the children’s market, with a decent cost, and that practically revolutionizes breakfast time. I would say a lot of what happens on the movie has been change and it most likely far from the true story mostly because this is a comedy so it has to be fun and things cant be dead straight to the original story.

When Post gains the advantage in this endeavor, Kellogg’s assembles a rather questionable team in many ways to create their product and this was probably a marketing move and get peoples attraction, fake it until you make it; they probably try to deviate the attention of consumers into the faces of the team they have assemble so Post loose some of that momentum they had on TV and ads for their new product, but beyond the joy that the future Pop Tarts brought to the world, the story is full of betrayals, lies, a lot of drama, and plenty of laughs.

I think the name for the movie is spot on and from the trailer you can tell how competitive this race to develop this new product was although make me think was people so tired of Korn Flakes? at least where I live Pop Tards are not so popular probably because the culture is not the same and more incline into traditional breakfast for the region.

• IMDB: https://www.imdb.com/title/tt14914430/
• Platform: Netflix
• Release: May 3, 2024

This time around Jerry Seinfeld is the director behind Unfrosted (2024), a well known comedian but now in his debut as director, Seinfeld is very famous for his groundbreaking sitcom during the 90s with the same name Seinfeld and for his stand up specials for Netflix and other platforms, Seinfeld besides now a director has been actor and writer becoming synonymous with excellence or at the most very much popular in the comedy field, the guy is very charismatic always with a smile on his face.

Seinfeld is not only a television actor, he has also explored other areas. In 2007, he ventured into the world of animation as a co producer, co writer and voice actor in the animated production Bee Movie, in my opinion one that got very low score considering how much kids love it. The film showcased Seinfeld’s ability to create family friendly humorous stories.

Because its Seinfeld making a movie about Pop Tards, I'm not going to pretend I'm a big fan of his sitcom Sienfield but I find out he does mention many times how much he love them during the show, there has been some comments online of how absurd this can be but in fact that is comedy, comedy is absurd almost 99% of the time, from what I can see the movie is not been sold as a true story although might be "based" on a true story with scenes extremely change to adapt the genre of a comedy, things will be exaggerated to match this theme.

A Stellar Cast Brings Unfrosted to Life

• Jerry Seinfeld takes on the role of Bob Cabana, marking his feature film directorial debut while showcasing his comedic ability, in addition to the series Seinfeld, for which he is well known he also participated in the TV series The Marriage Ref and done the voice of Barry Benson during the animated movie "Bee Movie".
• Melissa McCarthy is known for her starring role in the sitcom Mike & Molly, and has also gained recognition in films such as Bridesmaids, Tammy, and Can You Ever Forgive Me?.
• Jim Gaffigan is a stand up comedian and actor, with roles in The Jim Gaffigan Show, Away We Go, and the dramatic thriller American Dreamer.
• Amy Schumer rose to fame with her successful sketch comedy series Inside Amy Schumer, which earned her a Peabody Award and widespread acclaim for her bold and unapologetic humor, she has also worked in comedy productions such as Snatched and I Feel Pretty.
• James Marsden has appeared on the big screen in various roles, showcasing his how much he can get done from superhero films like X-Men to romantic comedies like 27 Dresses and Enchanted.

I bet gathering this cast together was not a problem for Seinfeld considering who would not want to work with him on his very first movie as a director, he has a successful career as a comedian, the movie is not shooting for a block buster rather than a streaming platform to gather lots of viewership online.

From the trailer alone I got a couple of jokes to be very funny, I can see how they use the TV news during the movie very engaging as telling a story of whats going on a common thing on comedies based on the 60s. The link between a Space Rocket about to launch and a Pop Tart going out of the toaster I find awesome, this really showcase that the movie has a lot of creativity into it and the production looks very well though, the entire scenario reminds me of the emerging world of the Chocolate Factory of Willy Wonka but just visually not trying to compare both movies. The combination of Christian Slater aka Mr. Robot, Jim Gaffigan, Hugh Grant, Jerry Sienfeld and Amy Shcumer is going to crack you up with their jokes, closing the trailer there was this women asking "doesn't my husband work at a corn flake factor, how did he explode?" that one got me sold, I wont argue that making a movie about the history of how Pop Tards became a thing but as I mention before its a comedy so why not, not a comedy guy but this one I wont miss out.

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